Brains behind the beauty: Creating makeup looks for Perfect365

“Treat your makeup like jewelry for the face. Play with colors, shapes, structure; it can transform you.”

-Francois Nars, creator of Nars cosmetics.

Creating new makeup templates for Perfect365 is truly a team effort. It involves research, engineering, revisions, collaboration, intelligent imaging technology and lots of time falling down the Pinterest rabbit hole while looking for inspiration.

Creating new makeup templates for Perfect365 is truly a team effort. It involves research, engineering, revisions, collaboration, intelligent imaging technology and lots of time falling down the Pinterest rabbit hole while looking for inspiration.

If you love using the free Perfect365 app to play with new makeup styles – from natural and fresh, to bold and breathtaking, to glamorous and classy – you’re probably well acquainted with the bottom line of this digital makeup miracle worker: It’s easy. It’s accurate. It’s like a magic makeup wand in the palm of your hand – for photos. Abracadabra! You’re welcome.

But have you ever wondered about the inspiration behind the looks, and where it comes from?

For our in-house team of beauty experts and engineers, it’s equal parts combing through our favorite fashion magazines, scouring insider cosmetic blogs, and staring at Pinterest boards for hours and hours, followed by the epiphany that Emma Stone’s makeup artist is a genius.

Emma Stone's versatile makeup styles inspired a number of Daily Looks and permanent Hotstyles for Perfect365, including "Starlet," pictured right. Photo credit: Revlon.

Emma Stone’s versatile makeup styles inspired a number of Daily Looks and permanent HotStyles for Perfect365, including “Starlet,” pictured right. Photo credit: Revlon.

For our newest set of looks, we poured a lot of thought, research, engineering and round table discussions on the importance of eyebrow arches and lip gloss during a months-long creation of more than 100 new preset makeup templates. We’re excited to give you a brief glimpse at the brains behind the beauty, and show off some of the newest HotStyles coming soon to a smartphone near you. From trendy to timeless, exotic to seasonal, it’s all about giving our fans more options, new inspiration and fun styles to experiment with. Enjoy!

Designing new looks

A Perfect365 engineer in her natural habitat! In this photo, Bella is perfecting new preset makeup templates.

A Perfect365 engineer in her natural habitat. In this photo, Bella is designing new preset makeup templates.

Creating a beautiful new batch of preset makeup templates took hours of exploring different beauty trends; multiple meetings to vet out the top contenders; brainstorm sessions on coming up with fun names for all the looks; and careful engineering to design each style from scratch. For each new look, there’s also a series of tweaks and revisions to get every detail just right, from desired eyelash length, to the loveliest shade of lipstick, to the jazziest eye shadow color combinations.

Another key ingredient? ArcSoft’s cutting-edge Face Detection technology, which allows our engineers to develop stunning new makeovers that look like the real thing.

"Prom Queen" is one of dozens of new preset makeup templates that will be available in Perfect365 in 2014-15.

“Prom Queen” is one of hundreds of brand new Daily Looks now debuting in Perfect365, the world’s most popular one-tap makeup app.

Daily Looks, HotStyles and special themes

Next, the Perfect365 team has to determine which looks will become permanent HotStyles, meaning they’re always available in the app as preset makeup templates. Some of these have already been revealed, including “Romance,” “Auora” and “Petals.” Many others are one their way!

"Regal Rose" (left) and "Sweetheart" (right) are two of dozens of new preset makeup templates that will be available in Perfect365 in 2014-15.

“Regal Rose” (left) and “Sweetheart” (right) are two of dozens of new permanent preset makeup templates that will be available in Perfect365 in 2014-15.

The rest of the new templates, including the two below, have already started to make their debut as “Daily Looks” on Android smartphones and “Today’s Look” on iPhones.

"Jade Spell" (left) and "Unicorn" (right) are two of hundreds of brand new Daily Looks now debuting in Perfect365, the world's most popular one-tap makeup app.

“Jade Spell” (left) and “Unicorn” (right) are two of hundreds of brand new Daily Looks now debuting in Perfect365, the world’s most popular one-tap makeup app.

You can sign up for the Daily Look feature in the Perfect365 app, and receive a new surprise look like the ones below every day. It’s a fun and easy way to see yourself in different types of makeovers, without ever having to lift a mascara wand or blush brush to your face.

ArcSoft's Director of Corporate Marketing, Vickie Wei, pictured before Perfect365.

ArcSoft’s Director of Corporate Marketing, Vickie Wei, pictured before Perfect365.

In this photo, Vickie is modeling one of 100 new "Daily Look" makeovers from Perfect365. This look is called Firefly.

In this photo, Vickie is modeling one of 100 new “Daily Look” makeovers from Perfect365. This look is called Firefly.

ArcSoft's Marketing Writer Blair Franklin, sans makeup.

ArcSoft’s Marketing Writer, Blair Franklin, sans makeup.

In this photo, Blair is wearing the "Viper" Daily Look from Perfect365.

In this photo, Blair is wearing the “Viper” Daily Look from Perfect365. Hissssss.

To sign up for the Daily Look feature, just…

  • Open the Perfect365 app on your smartphone
  • Tap the “Daily Look” icon
  • Tap the “settings” button in the lower right hand corner
  • Choose the photo you’d like the Daily Look applied to
  • Choose the time and frequency of how often you’d like to receive your Daily Look
  • You can even edit the Daily Look once it’s been applied to your photo. More than 20 makeup tools let you tweak and change features such as foundation, eye shadow, lipstick, eye liner, eye lashes and more. Use the intensity controls to create a minimal, moderate or heavy makeup look. You’re in control!

 

Can’t get enough of the new makeup templates? Stay tuned for specially themed packages like “Naked” and “Acid,” which will appear soon in the Perfect365 shop.

Want to learn more about Perfect365? Like us on Facebook, and follow us on InstagramTwitter and Pinterest. Until next time, happy photo taking!

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