And we’re off! simplicam launch a big success

“simplicam impresses and in some ways even surpasses pricier models…With its lower monthly fees and the addition of face recognition alerts for cloud subscribers, ArcSoft’s Simplicam is poised to take on our highest rated Wi-Fi security cameras…It’s a fantastic option for someone wanting a cloud subscription and all of its related benefits without spending $10+ a month.”

-          By CNET, August 29, 2014

I confidently and emphatically choose Simplicam…Solidly built, Simplicam just flat-out performs. Night mode was great, and the movement detection controls save you from smartphone notification hell. The Closeli app is easy to use, and the subscription model is both affordable and feature-rich.”

-          By Slash Gear, August 31, 2014

 

And we have liftoff!

Now that we’re soaring out of pre-launch craziness and forging ahead into an exciting new phase for our just-released home monitoring camera, we’re amazed and thrilled by the flood of great press coverage and sales that simplicam powered by Closeli continues to garner.

simplicam in the headlines.

simplicam in the headlines.

simplicam powered by Closeli

simplicam in the headlines.

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Brains behind the beauty: Creating makeup looks for Perfect365

“Treat your makeup like jewelry for the face. Play with colors, shapes, structure; it can transform you.”

-Francois Nars, creator of Nars cosmetics.

Creating new makeup templates for Perfect365 is truly a team effort. It involves research, engineering, revisions, collaboration, intelligent imaging technology and lots of time falling down the Pinterest rabbit hole while looking for inspiration.

Creating new makeup templates for Perfect365 is truly a team effort. It involves research, engineering, revisions, collaboration, intelligent imaging technology and lots of time falling down the Pinterest rabbit hole while looking for inspiration.

If you love using the free Perfect365 app to play with new makeup styles – from natural and fresh, to bold and breathtaking, to glamorous and classy – you’re probably well acquainted with the bottom line of this digital makeup miracle worker: It’s easy. It’s accurate. It’s like a magic makeup wand in the palm of your hand – for photos. Abracadabra! You’re welcome.

But have you ever wondered about the inspiration behind the looks, and where it comes from?

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Exploring the evolution of the selfie saga

'Star Wars' recently launched an official Instagram account, and kicked things off with Darth Vader selfie.

“Star Wars” recently launched an official Instagram account, and Darth Vader is excited about it.

We’re living in the age of the “selfie” – a habit so ubiquitous in today’s social media-centric culture, it was named “word of the year” in 2013 by the most venerated gatekeeper of the English language, the Oxford Dictionaries. Even prior to that, the term’s status as a lexicon it-kid was heralded in 2012 after Time Magazine declared it one of the “top 10 buzzwords” of that year.

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How to get the most from your mobile photos, part II

By guest photographer Dainon Moody

For the past several months, I’ve made the near-accidental decision to shoot more with my Android phone, and less with my digital single-lens reflex (DSLR) camera. While I enjoy capturing the world around me with both devices, my mobile phone is simply the easier option most of the time. And the more I learn about its features, the less quality I have to sacrifice.

Processed with VSCOcam with b1 preset

‘Stretch’ by Dainon Moody.

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New Year – New You! With Perfect365.

Perfect365 hairWhat a year 2013 has been, especially for those of us involved in imaging technology; and it’s even more exciting to see what’s ahead as we’re celebrating our 20 years in the industry. Where photography used to be about the photographer and his/her subject, a new form of control and self-expression rose in 2013 with the Selfie. With the latest smartphone developments, advanced technologies such as our facial detection engine (now included in more than 1 billion mobile phones) have made photography evolve from a medium where users were ‘subject’ to someone else’s view of them, to the Selfie, which, while criticized, can also be viewed as a form of empowerment, where the ‘subject’ has full control on how they’re perceived. We at ArcSoft like to think that we were helpful in putting the word ‘Selfie’ on the map (and in the Webster dictionary!) with Perfect365, our award-winning makeover app designed to take and share that perfect picture of yourself! Continue reading

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How to Get the Most From Your Mobile Photos

Our Guest Android Photographer Shares the Secret to Finding Inspiration

-by Dainon Moody

You might say I’m an ‘Androidographer.’ Or perhaps ‘A Samsung Galaxy Artist.’

The world is full of incredible sights and places. Sometimes I plan ahead and bring my DSLR, but most of the time, I don’t. My Galaxy phone, however, is always with me. Because I never know when I might see something particularly amazing, my phone lets me capture these things right at the moment I experience them.

Two sombreros in shadow

Two sombreros in shadow

The images you see here are just a few of these moments that have spoken to me, that tell a small story about a time, a place, an event or a subject. They are my observations and my take on things, my perspective about the world as I move through it and live in it every day. Continue reading

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Everybody’s doing it. But is everyone doing it right?

Some are. Some aren’t.

consumer apps, mobile apps, softwareWhen we were kids, we tried this simple reasoning at some point with our parents. ‘Jimmy’s doing it’, we said, as if this was a convincing argument as to why we should also participate in whatever it was that ‘everybody’ was doing.

And if our parents were smart, they said, ‘Well, good for Jimmy.’

As in: what does what Jimmy does have to do with what you do? The important thing to ask yourself – always – is what’s YOUR unique reason or reasons for wanting to do something? Your reason should be smart, it should be relevant and it should be timely. Continue reading

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Wait, Is Everyone a Photographer?

While stunning DSLR photography is wonderful and certainly has its place, smartphone photography is becoming more and more common – and more and more influential.

‘Tree Backlit by Sunlight’ by Sheldon Wood taken with a camera phone.

‘Tree Backlit by Sunlight’ by Sheldon Wood taken with a camera phone.*

Wait, is Everyone A Photographer?

It’s an interesting debate. Whether the Chicago Sun-Times made a big mistake in firing their entire photo journalistic staff or not, one thing is true: the superb quality – and value – of typical cameras embedded in smartphones today is incredible. Most of us are toting this dazzling technology in our pockets, backpacks, cars and handbags every single day.

So what are we doing with that technology? Do we even realize how much power is in our possession? Continue reading

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