Extra! Extra! It’s our first simplicam newsletter.

‘Tis the season for peace of mind.

Have you heard? simplicam makes an excellent stocking stuffer.

Have you heard? simplicam looks really nice under a Christmas tree…

Happy holidays, simplicam fans! We’re excited to bring you our first official newsletter. Keeping in line with the spirit of Thanksgiving, we’ve “stuffed” it full of good things including awesome new app updates, a cool video contest and some feedback from our users – who we are truly grateful for. Gobble gobble.

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Say ‘I do’ to gorgeous wedding photos with Perfect365

We’re in the throes of wedding season, with summer in full swing and fall just around the corner.

Give your makeup artist a leg up by coming to your wedding day makeup trial prepared. Experiment with Perfect365 to find out what look you want to rock on the big day.

Give your makeup artist a leg up by coming to your wedding day makeup trial prepared. Experiment with Perfect365 to find out what look you want to rock on the big day.

If you’re a bride, you’re likely slogging through the trenches of table seating arrangements, fielding phone calls from distant relatives about which hotel they should stay at, or maneuvering around piles of DIY burlap napkins and paper flower garlands that have proliferated like gremlins to take over every inch of available counter space in your already cramped apartment.

DIY wedding crafting is great and all, but it can be stressful, too. Let Perfect365 give you one less thing to worry about.

DIY wedding crafting is great and all, but it can be stressful, too. Let Perfect365 give you one less thing to worry about. No matter what, know that your wedding photos can always look perfect with this easy-to-use app.

This is why – amid a backdrop of exciting (but often stressful) pre-nuptial chaos – having one less thing to worry about can work wonders for your sanity. Feeling indecisive about what kind of makeup palette you’re going to rock on the big day? Getting a little anxious about looking picture-perfect from dawn til dusk, starting with pre-ceremony portraits, to the “I dos,’” to the garter toss?

Enter Perfect365, an awesome free makeup app featuring state-of-the-art face detection technology that automatically maps your key facial features for accurate, easy and super-fast virtual photo touch-ups. Not only does it let you play around with a plethora of makeup styles so you can find your best look, it also lets you enhance photos in just one tap – transforming the average candid snapped by a wedding guest into a professional-looking, yet natural shot. So say “yes” to less stress, great wedding photos and see what Perfect365 can do for you. We even brought in a real bride-to-be to demonstrate!

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Tips and tricks for dynamite July 4 smartphone pics

ArcSoft blog - Tips and tricks for taking firework photos

Get ready to take some awesome Fourth of July photos. It’ll be a blast.

Independence Day weekend is just around the corner, which means three days of heat, hot dogs and hometown pageantry. Photo ops abound on this patriotic holiday, but when you throw in ketchup stains, sweat and combustible entertainment, things can get messy. In this article, you’ll find a roundup of tips, gadgets and apps to not only capture great fireworks images, but also also snap stellar portraits of you and your friends during those festive block parties and beach barbecues. So go forth, seize your photographic freedom and liberate your Fourth of July photos from oppressive mediocrity! Continue reading

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On the road: 10 travel tips for the mobile photographer

Photo by Matt Coch.

Photo by Matt Coch.

Memorial Day Weekend is almost upon us, which means you and your smartphone are going places and doing cool things. Whether you’re a mobile camera wunderkind who can turn a desert tumbleweed into photography magic, or a shutter-happy tourist who doesn’t discriminate between the Grand Canyon and the sketchiest roadside diner Sloppy Joe you’ve ever seen, there’s picture-worthy gold in them thar hills. Take a cue from professional photographer Matt Coch, an avid Instagrammer with 27,674 followers as of May 22. Coch recently went on an 8,000-mile cross country road trip and spells out the benefits of mingling with locals, getting lost, backing up your images, public transportation, and – most importantly – remembering to take everything in. Happy trails!

Roy's Motel and Cafe. Photo by Matt Coch.

Roy’s Motel and Cafe. Photo by Matt Coch.

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Behind the lens of a Brooklyn streetscape photographer

"On the Street," photo by Matt Coch.

“On the Street,” photo by Matt Coch.

Creating standout images is a matter of presence for Matt Coch. Whether it’s pausing to notice the Empire State Building reflected in a puddle, marinating in the soft glow of museum exhibits, snapping pedestrians illuminated in a momentary geometric sliver of light, or catching a tourist playfully accosting a scantily clad mannequin outside a Long Island clothing boutique, observational outings are a discipline for the 42-year-old streetscape photographer who meanders and shoots for at least an hour a day, every day – smartphone in hand and shutter finger at the ready. We first came across Coch as a contributing author to the mobile photography enthusiast group, We Are Juxt, and are excited to share some of his experiences, tips and memorable encounters in the following Q&A. Coch, who has 27,674 followers on Instagram as of May 22, shoots his mobile photos using the iPhone 5s and Nokia Lumia 1020.

Empire

“Empire” by Matt Coch.

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Moving Towards Beauty – A New Zealand Photographer’s Perspective

Brendon Gilchrist captures the stunning landscape and nature of his native country in an extraordinarily powerful way. His images are a gift to all who see them, and are, as he says, his way of “sharing a beautiful or amazing place that many people may not get to see.” While Brendon has always had an eye for beauty, it was a tragic loss that caused him to begin to focus differently on the world around him, on the landscape, and in the mountains. His beloved wife passed away in 2012 leaving him pained but also imbued with a new and single-minded sense of purpose. 

“Behind every exquisite thing that existed, there was something tragic.” -Oscar Wilde

In the span of two short years, Brendon has gone from a man with a regular job to an impressive landscape photographer. While he still has his day job, his skill and passion for photography continues to grow and the inspiration that comes from the mountains is now an ever-present sense of urgency. “The mountains are basically my second home now,” he says, “I keep a book of ideas to help with planning photos. When I have the right scene and the right light, I capture my ideas.”

Speargrass Sunset

Spear Grass Sunset – I took a three hour walk to reach this location and shot after a snowstorm had quickly passed.

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New Year – New You! With Perfect365.

Perfect365 hairWhat a year 2013 has been, especially for those of us involved in imaging technology; and it’s even more exciting to see what’s ahead as we’re celebrating our 20 years in the industry. Where photography used to be about the photographer and his/her subject, a new form of control and self-expression rose in 2013 with the Selfie. With the latest smartphone developments, advanced technologies such as our facial detection engine (now included in more than 1 billion mobile phones) have made photography evolve from a medium where users were ‘subject’ to someone else’s view of them, to the Selfie, which, while criticized, can also be viewed as a form of empowerment, where the ‘subject’ has full control on how they’re perceived. We at ArcSoft like to think that we were helpful in putting the word ‘Selfie’ on the map (and in the Webster dictionary!) with Perfect365, our award-winning makeover app designed to take and share that perfect picture of yourself! Continue reading

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The Backpack Doctors – Healing and Photography in Nepal

Nepal is a place of astounding beauty like nowhere else on earth. The summer days are breathtakingly endless blue, punctuated by torrential downpours and proudly arching rainbows. Evenings boast the clearest, starriest skies. While it’s incredibly magical to me, this is just life as usual for the Nepalese people. But amid all this splendor, things are not so easy for them. They do not have access to the medical treatment they desperately need. So, three times a year, we come here to help them. And every time I come back, I feel lucky to be here, grateful to be among these amazing people.

A snapshot of Nepalese women and children

Life in Nepal – simple, grateful.
Photographed by Max Wei.

I’m a professional photographer and I enjoy seeing the world through my lens. But, as a physician, sometimes what I see — tremendous physical suffering and emotional trauma — can trigger a conflicted feeling in my heart. I’ve often been asked, why I don’t just exaggerate the pity aspect of what I see through my photography in order to get people to sympathize and donate to our cause. But I don’t think charity should be promoted that way. Charity should come naturally, from the heart. And, out of respect for the people, I don’t choose to show their suffering, because that is only a part of their lives. As a matter of fact, most of the time, I see people’s great smiles, and I see them being thankful and content. Continue reading

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Magic mirror on the wall, who’s the most adventurous of all?

Share amazing experiences on multiple screens, instantly.

AMD, ScreenMirror, APU, AMD APU, A-series, ArcSoft, ArcSoft Screen+, mirror, file mirroringPicture it: You’ve just returned from an incredible month-long trip to Thailand with some of your closest friends and you’ve invited everyone over for a celebratory dinner, including the friends who couldn’t join you. You’ve collected everyone’s photos and videos onto your laptop and then organized every breathtaking segment of the journey – from Ayutthaya to Koh Samui, from Bangkok to Chiangmai. You figure you’ll upload everything online or make a photo book in the next few days. Continue reading

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Spotlight On Photography #1: ‘The Hummingbird Whisperer’

Meet Paul Garcia, a Castroville, TX semi-pro photographer, and an ArcSoft app user, who has a way with hummingbirds.

Paul Garcia a hummingbird about to feed right out of his hand

Paul Garcia with a hummingbird about to feed right out of his hand

Hummingbirds are, arguably, some of the world’s most fascinating birds. They have an incredibly rapid wing speed (a high of 100 beats per second), tiny size (most species measure between 3-5 inches with the smallest at 5 cm) and impressive aerodynamic design (they produce 75% of their weight during their wing downstroke). More than that, though, the hummingbird’s quite literally ‘fleeting’ beauty has captured our imaginations for thousands of years across the globe. Continue reading

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