Tips to keep your data safe in the cloud

Computing is going to the cloud.

Keeping cloud data safe begins with you.

Cloud computing is no fair-weather fad, with analysts estimating approximately 75 billion devices will be connected to the Internet of Things by 2020. (Still dubious? See: Predictions 2015: The Days Of Fighting The Cloud Are Over).

In an environment of increasing connectivity and the booming presence of ‘smart’ devices in our everyday lives, a lesser known but equally dangerous cyberthreat is social engineering, which uses predictable patterns from consumers (especially when it comes to passwords) to hack into their accounts. You may have heard of phishing emails (such as what happened to The Onion’s Twitter account last week), yet there are other ways hackers can get you to reveal your information.

Password safety practices are key to keeping your online data secure.

But don’t sweat it! Safeguarding your online data is largely a matter of being proactive, and arming yourself with the right knowledge. Here are our favorite basic pieces of advice for doing just that.


1. Your passwords are the gateway to all your online information. Make them strong and unique. 

Password safety practices are key to keeping your online data secure.

  • We know, it’s easier for you to pick something you’ll never forget (the name of your pet iguana + your lucky number) and use that, or variants of that, for every online account. But you wouldn’t use the same key to unlock your office, house, car, mailbox, safe deposit box and briefcase – so why would you use the same password for those equivalent online tools? Make sure to use a different password for each of your crucial online accounts, especially your email.
  • Each of your passwords should be at least 12 characters, and contain at least one of each: upper case letter, lower case letter, special character, and number.
  • Do not share your passwords or write them down. Memory is always your safest bet. If you absolutely need to write your password down, don’t keep it next to the computer.


2. The security of your Internet connection is equally important.

Public Wi-Fi is not the safest.

  • When setting up your home or office Wi-Fi network, follow the password guidelines listed above.
  • Never connect any Internet-enabled device or gadget (cell phone, smart watch, camera) to an open or public Wi-Fi network (meaning, a network that is not password protected). If you share a network with someone, it’s much easier for them to find your data.
  • If you must use an open Wi-Fi network, be sure any emails or information you send over that network are encrypted. Look into free tools that can encrypt emails and text messages. This will ensure your information can only be accessed by the intended recipient with the same encryption tool.


 3. And while we’re on the subject of encryption…

Take advantage of free tools that will encrypt your text messages and emails.

  • Research your connected devices before you buy. When data is stored in the cloud, is encrypted, and transmitted over an encrypted connection, it’s actually safer than if it were stored on a local hard drive in your house!
  • A home monitoring camera like simplicam, for example, employs bank-level encryption on top of using a proprietary video format that can only be unscrambled by the company’s software. Pair that with a secure Wi-Fi network and a good password for your app login, and your video stream is as secure as it can get.
  • Finally, use common sense. If you wouldn’t give a stranger on the street your address or credit card information, be equally careful about sharing that sensitive data online.


By putting these best practices to use, you’ll be taking a proactive approach to keeping your online data safe and secure.

Safe computing in the cloud largely relies on your own best practices for taking steps to ensure your data is secure.

About the author

Caroline Tien-Spalding

Caroline Tien-Spalding is Senior Director of Product Marketing for ArcSoft consumer imaging applications.


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Self-driving ‘clown car’ heralds age of the autonomous auto

Yes, it's smiling at you.

Yes, it’s smiling at you.

What has four wheels, no steering wheel, no accelerator pedal and no brake pedal?

If your first guess was “Radio Flyer,” think more high-tech. Think more “Googley.” Think more…cartoonish.

“It looks like something out of a Pokemon game, with its inoffensive size and surprised little face,” declared blogger Vijay Pattni of the British motoring enthusiast show, “Top Gear.”

Continue reading

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Are You Ready for CES?

It’s almost that time of year again. The one time of year where ‘what happens in Vegas’ does not stay in Vegas. At all. The best and the brightest will be showing off all kinds of great stuff for the first time – and we’re all going to be talking about it.

CES image

Technology’s global heavyweights will be launching thousands of incredible and amazing new products at this year’s CES show at the Las Vegas Convention Center from January 7-10th. We’re hearing really cool things about Ultra-HD 4K technology, 64-bit chips, 3D printing and the latest phones, tablets and TV prototypes.

We’ll be introducing some great intelligent imaging demos for cross-device/cross-platform and in the cloud. We also have an exciting announcement to make.

Here’s what you need to know about ArcSoft at the world’s biggest consumer tech show:

What it’s all about: Intelligent Imaging™, the art and science of perfecting the “smart pixels”  that make up our images and video, on devices and in the cloud.

Where We’ll Be:  At LVCC, South Hall 2, MP25544.

What You’ll See:

    • Newly launched — simplicam™ powered by Closeli™, the smartest home video monitoring solution
    • Intelligent imaging technology for taking the best photography and videography on mobile devices
    • Smart photo editing plus 4K video viewing and editing
    • Cross-device/Cross-platform connectivity SDK/Engine
    • Perfect365®, the world’s favorite one-touch makeup app

Our booth is by invitation only. To set up a meeting, please contact us here.

To keep up with the latest updates, follow us on Twitter and Facebook.

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Our Top Ten Technology Predictions for 2014

Tech trends are constantly evolving. And 2014 is no different. It appears that certain trends may be nearing extinction (maybe) while others are just gaining traction. Will Miley Cyrus get a tongue piercing that swells and prevents her from flashing it every five minutes on social media channels? (One can only hope). Will people no longer be roped in by the ‘accidentally scandalous’ celebrity selfies or  videos ‘leaked’ on Twitter? What about drones in our daily lives, making routine deliveries? Are people really ready for Chinese take-out via drone?

Here are some our 2014 predictions, in no particular order. Continue reading

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